Jalisco's capital is the heartland of Mexican tradition, as mariachi, tequila and charreria all come from here, yet it is also a fast-growing tech hub with a young, creative energy. The Universidad de Guadalajara anchors a massive student scene, the Colonia Americana was named one of the world's coolest neighbourhoods, and it is cheaper and less overwhelming than Mexico City.
- The birthplace of mariachi and tequila, with Jalisco's traditions all around you
- Colonia Americana was named the world's coolest neighbourhood by Time Out in 2022
- A major tech hub, sometimes called Mexico's Silicon Valley, with a big student population
